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A Rolex Pepsi that went to the Moon could be yours

Mention “moon watch” and automatically the Omega Speedmaster comes to mind. This iconic watch is synonymous with space traveling like no other, and many of the original Apollo astronauts in the late 60’s and early 70’s were issued with Speedmasters on their journeys. However, a few astronauts preferred to wear other watches or their liking, […]

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A Rolex Pepsi that went to the Moon could be yours

A Rolex Pepsi that went to the Moon could be yours

Mention “moon watch” and automatically the Omega Speedmaster comes to mind. This iconic watch is synonymous with space traveling like no other, and many of the original Apollo astronauts in the late 60’s and early 70’s were issued with Speedmasters on their journeys. However, a few astronauts preferred to wear other watches or their liking, […]

TAG Heuer goes back into Formula 1 in $150 million deal

TAG Heuer goes back into Formula 1 in $150 million deal

Formula 1 and watch fans will recognise the pivotal moment at every Formula 1 Grand Prix start in the past decade: the moment the Rolex clock turns to 15:00h and the lights turn green. That moment will be different from the 2025 season onwards and at least for the next 10 years. This week LVMH, […]

Glashütte Original Senator Excellence – Masters of Evolution

Glashütte Original Senator Excellence – Masters of Evolution

The Glashütte Original Senator line is a fundamental part of the brands catalogue for a long time. The Senator is not only important in its variety, ranging from time only models at the more affordable levels to the top high complications such as the tourbillon. The modern yet traditional aesthetics of the Senator is also […]

The GPHG 2024 nominees- My 5 favourites

The GPHG 2024 nominees- My 5 favourites

The Grand Prix d’Horlogerie de Genève is the watch worlds Oscar. Every year the best watches are selected in many different categories, and a first place or even a nomination can be regarded as a honour and commercially very interesting event. Watch buyers love winners. As a member of the GPHG Academy I had the […]

Is the Patek Nautilus market in a free fall?

Is the Patek Nautilus market in a free fall?

As discussed earlier, the high-end watch market is in a correctional phase. New watch sales are in decline and only a few brands still have waiting lists, and if so only for very specific models. The secondary market correction is in full progress and we’re still finding out what the bottom will be. The Chronopulse […]

Keep your watches safe from scratches

The 5 worlds’ thinnest watches

The 5 worlds’ thinnest watches

The race for the “worlds thinnest” was long associated with Piaget and Bulgari, until since last year two outsiders joined the quest for the ultimate. From 2.00 mm to 1.65 in 6 years. Let’s see how the top 5 looks like. 5) Piaget Altiplano Ultimate Concept- 2018: 2.0 millimetres The Piaget Altiplano Ultimate Concept was […]

The new TAG Heuer Carrera Chronograph Extreme Sport

The new TAG Heuer Carrera Chronograph Extreme Sport

Since its inception in 2016 the Carrera Extreme Sport has been the more racy version of the Carrera. Whereas the Carrera would be a Porsche 911, the Extreme Sport can be regarded as the RS counterpart. More bold, more techy, more speed. Today TAG Heuer launches a new iteration. The Carrera Chronograph Extreme Sport comes […]

Geneva Watch Days 2024- some of the highlights

Geneva Watch Days 2024- some of the highlights

The trip to Geneva was short and compressed this year. In three days I visited 16 brands, all located in or in the proximity of the Beau Rivage hotel. When I look at my social media timelines the talking pieces this year are the Konstantin Chaykin ThinKing, with 1.65mm the thinnest mechanical wristwatch ever, and […]

Geneva Watch Days 2024: a forecast

Geneva Watch Days 2024: a forecast

What started as a relatively small event in 2020 initiated by Bulgari, Breitling and several independent watch brands located in and around the Beau Rivage Hotel in Geneva, has developed into a significant watch event on the agenda. The Geneva Watch Days 2024, the fifth edition, opens on August 29 for 4 days and will […]

Is a Hublot a better investment than a Rolex?

Is a Hublot a better investment than a Rolex?

The Chronopulse data on Chrono24 offers a wealth of information on where we are in the watch industry, monetary-wise. Based on actual transactions, Chronopulse follows the price movements on the secondary market over the past 5 to 6 years. Depending on chosen timeframe you can track the top brands individually and the market as a […]