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TAG Heuer at LVMH Watch Week 2025

It has become a yearly tradition: The first major watch event of the calendar year comes from LVMH. And today the sixth LVMH Watch Week will kick off from the US West Coast. The event is getting bigger by the year and for the 2025 edition the returning brands (TAG Heuer, Hublot, Zenith, Bulgari, Daniel […]

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TAG Heuer at LVMH Watch Week 2025

TAG Heuer at LVMH Watch Week 2025

It has become a yearly tradition: The first major watch event of the calendar year comes from LVMH. And today the sixth LVMH Watch Week will kick off from the US West Coast. The event is getting bigger by the year and for the 2025 edition the returning brands (TAG Heuer, Hublot, Zenith, Bulgari, Daniel […]

Bonhams December 2024 Fine Watches sale: my highlights

Bonhams December 2024 Fine Watches sale: my highlights

Usually their catalogue is a healthy mix of collectible watches ranging in price from relatively affordable to somewhat a bit more expensive, to put it mildly.  The catalogue offers 57 lots and the list is diverse. Yes, the regular Daytonas, Royal Oaks and variety of Pateks are included, but also a 1940’s Grana military watch, […]

The new Patek Philippe Cubitus- what do we think?

The new Patek Philippe Cubitus- what do we think?

You might have noticed that your social media timelines have been taken over in the past 24 hours by one watch: the new Patek Philippe Cubitus, the brands’ first new model in 25 years. And for a reason. When Patek launches a new model line the watch world pays attention and the new Cubitus has […]

TAG Heuer goes back into Formula 1 in $150 million deal

TAG Heuer goes back into Formula 1 in $150 million deal

Formula 1 and watch fans will recognise the pivotal moment at every Formula 1 Grand Prix start in the past decade: the moment the Rolex clock turns to 15:00h and the lights turn green. That moment will be different from the 2025 season onwards and at least for the next 10 years. This week LVMH, […]

The GPHG 2024 nominees- My 5 favourites

The GPHG 2024 nominees- My 5 favourites

The Grand Prix d’Horlogerie de Genève is the watch worlds Oscar. Every year the best watches are selected in many different categories, and a first place or even a nomination can be regarded as a honour and commercially very interesting event. Watch buyers love winners. As a member of the GPHG Academy I had the […]

Keep your watches safe from scratches

The new TAG Heuer Carrera Chronograph Extreme Sport

The new TAG Heuer Carrera Chronograph Extreme Sport

Since its inception in 2016 the Carrera Extreme Sport has been the more racy version of the Carrera. Whereas the Carrera would be a Porsche 911, the Extreme Sport can be regarded as the RS counterpart. More bold, more techy, more speed. Today TAG Heuer launches a new iteration. The Carrera Chronograph Extreme Sport comes […]

Geneva Watch Days 2024- some of the highlights

Geneva Watch Days 2024- some of the highlights

The trip to Geneva was short and compressed this year. In three days I visited 16 brands, all located in or in the proximity of the Beau Rivage hotel. When I look at my social media timelines the talking pieces this year are the Konstantin Chaykin ThinKing, with 1.65mm the thinnest mechanical wristwatch ever, and […]

Geneva Watch Days 2024: a forecast

Geneva Watch Days 2024: a forecast

What started as a relatively small event in 2020 initiated by Bulgari, Breitling and several independent watch brands located in and around the Beau Rivage Hotel in Geneva, has developed into a significant watch event on the agenda. The Geneva Watch Days 2024, the fifth edition, opens on August 29 for 4 days and will […]

Should I finally buy a MoonSwatch?

Should I finally buy a MoonSwatch?

I still remember the media frenzy in early 2022. Just a week before Watches & Wonders Swatch announced the MoonSwatch, and they immediately won the publicity battle over all the novelties that followed a week later. While the marketing approach was close to brilliant (only buy at the stores) and the effects very visible (long […]

Two Important Richard Mille pieces at Christie’s

Two Important Richard Mille pieces at Christie’s

Christie’s has offered a first glimpse of the sale catalogue for their Important Watches auction to be held in June 10 in New York. Amongst some very interesting vintage Rolex and Patek pieces (including a ref. 6098 Prototype Pre-Explorer) two Richard Mille pieces stand out. Two pieces that live up to all the brands’ standards, […]