Get updated on the latest news from the watch world - Subscribe

DailyWatch MAGAZINE

Panerai Luminor Marina eSteel

innovative eco-footprint

Panerai Luminor Marina eSteel

innovative eco-footprint

The brand recently launched the Panerai Luminor Marina eSteel in three versions. Read the review.

In the past few years, Panerai has firmly established and expanded their eco-minded reputation. In an era where it is everyone’s responsibility to be part of the solution in saving the planet, Panerai took their responsibility and the Eco Titanium was a first insight in where It should go. To focus at recycled materials and involve this in the watchmaking process. Both ecological and innovative at the same time. 

98,6% recycled materials on the Panerai Luminor Marina eSteel

This year Panerai takes further steps. First with the eye-catching Submersible eLAB-ID (PAM1225), a watch that comprises of 98,6% recycled materials. To be that pioneer comes at a price, as the PAM1225 will cost an approximate $60,000.

PAM01225

The Panerai Luminor Marina eSteel is available on three models

The Luminor Marina eSteel, which is presented at PAM1356, 1358 and 1157 extends the eco-philsophy to a larger scale and affordability. Panerai is introducing eSteel, a new recycled-based material that represents Panerai’s commitment to reduce the need for virgin material extraction. And in what a way!

Panerai made 89 grams of the Luminor Marina eSteel of recycled-based materials. And compared to the total weight of 152,4 grams it means that 58,4% of the watch case is recycle-based. The new alloy is featured in both the case and the dial of the watch. 

Caliber P.9010 automatic movement

The eSteel features a brushed case and a polished bezel and comes in three dial colors: Blu Profondo, Grigio Roccia and Verde Smeraldo, with the latter available exclusively to Panerai boutiques and e-commerce. All three watches wear the Calibre P.9010 automatic movement inside, with three day power reserve.

PNPAM01157

Footprint of your next luxury watch

Panerai took a technically advanced effort with the Luminor Marina eSteel. They teamed with several partners from within and outside the watch industry. It shows their intention that creating eco-friendly, recycled products is here to stay. Of course that raises the bar for other brands as well. They obviously have to be prepared when future watch buyers will consider the footprint of their next luxury watch being part of the purchasing decision. Therefore, Panerai is leading that way.

MORE ARTICLES

TAG Heuer Aquaracer Professional 1000 Superdiver

During Watches and Wonders 2022, the brand introduced its new TAG Heuer Aquaracer Professional 1000 Superdiver. TAG Heuer Aquaracer: the most famous dive watch collections TAG Heuer’s Aquaracer collection is without doubt one of the most famous dive watch collections around. The brand’s latest addition further extends the professionalism of the collection. As the name […]

Frederique Constant Flyback Chronograph “DailyWatch” II

Our Frederique Constant Flyback Chronograph “DailyWatch” is our perfect daily watch Upon the success of our first collaboration with Frederique Constant to create the perfect daily watch, which sold out within 48 hours, we are delighted to announce its younger sibling. This time it comes with a charcoal grey dial and a black strap. Follow […]

Piaget Polo Skeleton

The Piaget brand has confidently claimed the “ultra-thin” domain in watches. The several Altiplano watches we have seen in recent years have become a league of their own, with high complications as thick as a dime. Combine that with the brands’ reputation on skeletonization and the high level of finishing, and we more or less […]