Article While “iconic” is an often-used label to highlight and designate watches, few watches can rightfully claim to be iconic. One of those watches certainly is the Panerai Luminor, for long a cornerstone in the brands’ collection. Being a bit under the radar in recent years, the brand decided to make 2025 the year of the […]
Article The TAG Heuer Monaco is an icon, and due to its shape one of the most recognizable watches in the industry. For 55 years now the square-sized watch, strongly connected to motor racing, has been part of the (TAG) Heuer catalogue, usually in a relatively affordable price range. The one-off split-second Monaco that was unveiled […]
Article The previous editions with Alain Silberstein, Vianney Halter and Konstantin Chaykin were clear hits, not only commercially but also in branding value. It transformed Louis Erard into a creative powerhouse and a darling for insider watch fans. The watches are regular entrants at Phillips and Christie’s auctions, ranked amongst the original pieces of much higher […]
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