Article With the introduction of the stainless steel and white gold Odysseus, german watchmaker A. Lange und Söhne has proven their capability of designing an integrated bracelet high-end sports watch that is true to their haute horlogerie DNA. At Watches & Wonders 2022 the brand is introducing the A. Lange und Söhne Odysseus in a material […]
Podcast In this episode, we talk about some recent news from TAG Heuer, Urwerk and many other things.
Article I still remember the media frenzy in early 2022. Just a week before Watches & Wonders Swatch announced the MoonSwatch, and they immediately won the publicity battle over all the novelties that followed a week later. While the marketing approach was close to brilliant (only buy at the stores) and the effects very visible (long […]
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