Article I still remember the media frenzy in early 2022. Just a week before Watches & Wonders Swatch announced the MoonSwatch, and they immediately won the publicity battle over all the novelties that followed a week later. While the marketing approach was close to brilliant (only buy at the stores) and the effects very visible (long […]
Article Panerai is well known for their history of dive watches, but they are also pioneers when it comes to innovative materials, or doing something no one else has done so far
Article Hublot does not have a lot to explain when it comes to their contribution to modern horology. The Art of Fusion philosophy paved the way for a new mix of luxury and sports features now quite common on watches. The brand also pioneered in unique materials such as carbon and sapphire, and their marketing path, […]
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