Article I still remember the media frenzy in early 2022. Just a week before Watches & Wonders Swatch announced the MoonSwatch, and they immediately won the publicity battle over all the novelties that followed a week later. While the marketing approach was close to brilliant (only buy at the stores) and the effects very visible (long […]
Article Roger Dubuis brings an ode to the tourbillon at this years’ Watches and Wonders. The highly admired complication, part of the brands’ catalogue for a long time, has always been a showcase of horological wizardry. And understanding Roger Dubuis, you’ll know that they won’t take anything for granted. No less than 4 new tourbillon pieces […]
Article When Hublot was founded in 1980 the brand brought something new to the conservative watch industry. It mixed materials and styles that weren’t mixed before, and the Art of Fusion became their hallmark. 42 Years later we applaud Hublot as the luxury brand that lives up to the credo “Be First, Different and Unique”. Gold […]
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