Article In the colorful and vibrant environment of Miami, host of the Miami Formula One Grand Prix on May 7, IWC is spicing up the party with a brand new Pilot’s Watch, reference IW388114. The Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One(TM) Team, as the watch is called officially, is not only celebrating the second […]
Article What started as a relatively small event in 2020 initiated by Bulgari, Breitling and several independent watch brands located in and around the Beau Rivage Hotel in Geneva, has developed into a significant watch event on the agenda. The Geneva Watch Days 2024, the fifth edition, opens on August 29 for 4 days and will […]
Article “Wherever time takes you, Lucerne travels with you” embodies the cosmopolitan spirit of the brand. In the last decade, these words have not only been proven in the ambitious line-up of watches, but certainly as well in the way Carl F. Bucherer is positioned as a company. The energy that CEO Sascha Moeri and his […]
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