Article Formula 1 and watch fans will recognise the pivotal moment at every Formula 1 Grand Prix start in the past decade: the moment the Rolex clock turns to 15:00h and the lights turn green. That moment will be different from the 2025 season onwards and at least for the next 10 years. This week LVMH, […]
Article The previous editions with Alain Silberstein, Vianney Halter and Konstantin Chaykin were clear hits, not only commercially but also in branding value. It transformed Louis Erard into a creative powerhouse and a darling for insider watch fans. The watches are regular entrants at Phillips and Christie’s auctions, ranked amongst the original pieces of much higher […]
Article The Worldtimer version of the Aqua Terra line was launched in 2017. As the most complicated version it came with a bang, in the form of a 87-piece limited edition in platinum. An impressive watch but not necessarily a substantial model in the collection. However, in 2019 the Worldtimer became part of the permanent collection, […]
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