Get updated on the latest news from the watch world - Subscribe


Panerai Luminor Luna Rossa GMT PAM 1096

Panerai’s latest celebrating the 36th America’s Cup

Panerai Luminor Luna Rossa GMT PAM 1096

Panerai’s latest celebrating the 36th America’s Cup

In the world of international yacht sailing, the America’s Cup is one of the oldest and most prestigious trophies. Dating back to 1851, many heroic stories can be told about this race. Early 2021 the 36th Edition of the America’s Cup presented by Prada will take place in Auckland, New Zealand. During this race, Panerai Luminor Luna Rossa GMT is Panerai’s center piece.

One of the entrants in this race is the Luna Rossa Prada Pirelli team, proudly sponsored by Panerai. The connection is clear and makes a lot of sense. Panerai does not need any introduction and in their 150 year precision, performance and of course the sea have become essential parts of the brand’s heritage.

Panerai Luminor Luna Rossa GMT
Panerai Luminor Luna Rossa GMT

A Luminor in a modest case

But it not just ends with being an ambassador to the Italian Luna Rossa Prada Pirelli Team. Panerai has created the Luna Rossa collection: a growing range of distinctive timepieces, crafted with the exploits of the team members in mind. Panerai introduced the Luna Rossa line in early 2019 with the Submersible CarboTech, followed by various other iterations.

Latest in line is the PAM 1096 Luna Rossa, a Luminor GMT in relatively modest 42 mm case. Captured within the trusted Luminor looks, the true innovation is on the dial. A newly developed material called Scafotech gives the watch an instant “carbon-techy” look. Scafotech is an innovative and sustainable composite, made of the carbon-fibre residue collected from the Luna Rossa Teams yacht. In more plain marketing terms: You have a piece of the Luna Rossa yacht on your wrist..

Panerai Luminor Luna Rossa GMT soldier

Panerai Luminor Luna Rossa GMT with the trusted Luminor looks.

The looks are entirely in line with the previous Luna Rossa models including an engraved caseback, indicating the long-lasting and strategic connection between Panerai and the Luna Rossa Prada team. Inside the PAM1096 beats the in-house developed Caliber P.9010/GMT automatic with a three day power reserve.

Limited to 250 pieces

Panerai limited the Panerai Luminor Luna Rossa GMT PAM 1096 to 250 pieces. If you apply for it now you’ll be just in time to accompany Panerai as official timekeeper of the 36th Americas’s cup presented by Prada which is scheduled until end of February in Auckland.

Panerai Luminor Luna Rossa GMT case back


Watch Roll

Whether you are a seasoned collector of watches or have recently become a watch aficionado, it goes without saying that you will need a good storage solution for your watches whether they are automatic, manual wound or quartz watches. For this purpose, a watch roll is the perfect choice. On this page you will learn […]

A movement closer to Freedom

When young family-owned Swiss watch manufacturer Norqain announced their next-level in independence with their two Kenissi-produced automatic-winding calibres earlier this year, they didn’t reveal the models in which the movements would be fitted. But that was then. This is now. Bronze “Bronze is a wonderful material”, Norqain CEO and founder Ben Küffer says. “It changes […]

Jaeger LeCoultre Reverso Tribute Small Seconds and Chronograph

Few watches can claim the iconic status the Jaeger-LeCoultre Reverso has. Born in 1931 and originally designed for sporting purposes, its appeal spread far beyond the polo fields almost immediately after the launch. Today the Reverso is an example of timeless design, developed at the height of the Art Deco movement and governed by the […]