Article In 1939 two Portuguese businessmen, Rodrigues and Teixeira, paid a visit to the Swiss manufacturer, IWC in Schaffhausen. They both requested a wristwatch with chronometer precision. Which IWC had not done before. As many other watch manufacturers of the time, IWC mostly worked with pocket watches at that time, which explains why they opted for […]
Article We proudly present the first Daily Watch! Six months ago, Kristian Haagen and Nick Meijer started their journey to create a chronograph that is Pure and Precise. No fuzz, no gimmicks, just focus on the essentials. In Frederique Constant we found a partner that made our ideas into reality, and the result is available now: […]
Article I still remember the media frenzy in early 2022. Just a week before Watches & Wonders Swatch announced the MoonSwatch, and they immediately won the publicity battle over all the novelties that followed a week later. While the marketing approach was close to brilliant (only buy at the stores) and the effects very visible (long […]
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