Article I still remember the media frenzy in early 2022. Just a week before Watches & Wonders Swatch announced the MoonSwatch, and they immediately won the publicity battle over all the novelties that followed a week later. While the marketing approach was close to brilliant (only buy at the stores) and the effects very visible (long […]
Article When you are born as the son of one the worlds' most famous sports car manufacturers the bar is high when it comes to expectations. Tonino Lamborghini is that son.
Article The story of Laurent Ferrier is fascinating and unusual. Mr. Ferrier started his own brand in 2009 at the respectable age of 63 and after a successful career as a watchmaker and amateur racing driver. In the 1979 Le Mans 24 hours Ferrier and his co-driver Francois Servanin finished third in their Porsche 935, and […]
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